The Tennessee Department of Economic and Community Development (TNECD) Commissioner Stuart McWhorter and New Balance Athletics officials today announced that a new distribution center is headed to Lebanon, Tennessee. The leading athletic footwear and apparel manufacturer will invest $68.5 million to establish the facility. Located in the Speedway Industrial Park, New Balance will create more than 150 new jobs in Wilson County. This will support a portion of the company’s digital commerce business for footwear, apparel and accessories as well as service its wholesale and retail operations for its apparel business.

“We are excited to open our new distribution center in Lebanon, Tennessee, that will drive increased agility, capacity and collaboration across our North American distribution network. This new state-of-the-art facility will ensure we can continue to provide world-class customer service and achieve our strategic growth goals. We greatly appreciate the tremendous support we’ve received at the local and state level and look forward to joining the Wilson County business community.” – Dave Wheeler, chief operating officer, New Balance 

“This announcement confirms not only the area’s strategic location advantages, but also other business and economic opportunities available in the professional and commercial business sectors. New Balance’s marketing strategy of ‘We Got Now’ aligns perfectly with Lebanon and Tennessee’s marketing theme, and we look forward to a long-term partnership.” – Lebanon Mayor Rick Bell 

Developed by Panattoni Development, Speedway Industrial Park – formerly the site of the Nashville Superspeedway in Wilson County, – is a 1,400-acre logistics & bulk distribution park.  Speedway Industrial Park presents an opportunity for users seeking a scalable, flexible, and accessible site for bulk distribution, warehouse, and light manufacturing facilities. The existing infrastructure, utilities and zoning supports accelerated construction schedules and speed-to-market potential (according to the developer)

The new automated processing facility for New Balance will be approximately 350,000 square feet and is expected to be completed in late summer 2023. Founded in 1906, and headquartered in Boston, Massachusetts, New Balance is a global athletic footwear and apparel leader with more than 7,000 associates worldwide and global annual sales of $4.4 billion in 2021. Privately-held New Balance is proud of its strong commitment to the communities where its associates live and work and its purpose-based values of teamwork, integrity, and total customer satisfaction.

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