Market Street Enterprises recently submitted plans for a new mixed-use district at Geodis Park & the Nashville Fairgrounds. Bransford Avenue Mixed-use is an 8-story project situated between the western Promenade of the soccer stadium and Bransford Ave. The submitted plan is in the preliminary stages and looks to establish the form-based zoning & regulations for the 20 parcels which make up the site. The address is 2122 B Bransford Avenue.
The project will add to the ongoing redevelopment of the Nashville Fairgrounds which includes 3 other mixed-use developments that are part of the Park Commons development. The Bransford Avenue Mixed-use development also proposes alignment with ongoing infrastructure improvements of the surrounding area, some of which include:
- New public parking for GEODIS Park and Fairgrounds campus events, in addition to parking provided for new mixed-use development
- Residential opportunities that will help to provide needed housing for the community consistent with the Mayor’s Housing Study.
- New multi-modal system improvements of Bransford Avenue, including dedicated bike lanes and a new WeGo transit stop at the current Bransford Ave. and Benton Ave. location.
A request has been submitted to rezone the property from CN and R6 to SP zoning for the collection of properties. Once approved, the request will permit a mixed-use development on the 4.33-acre site. The request was submitted by Kimley-Horn & Associates on behalf of the property owners. Here’s the quick rundown:

Bransford Avenue Mixed-USe
2122 B Bransford Avenue.

What’s Now: | Single Family Homes |
What’s Next: | Mixed-use development |
Developer: | Marketstreet Enterprises |
Architect: | EOA |
Land Engineering: | Kimley-Horn |
Residences: | TBA |
Retail: | TBA |
Parking: | TBA |


The proposed development will look to activate Bransford Avenue, Benton Avenue, as well as the western Promenade of Geodis Park with a mix of commercial and residential uses. The project also proposes new park and plaza spaces that will create pedestrian connections from the community to the Fairground Campus amenities.
The plans note that the Plaza Zone is intended to promote higher density development located near the western gateway of GEODIS Park, Benton Avenue, and at the intersection of Benton and Bransford Avenues. The Plaza Zone occupies the full site depth and the length is limited to 350 feet from the intersection of Benton and Bransford. The plan describes that active use priority zones are locations required to be occupied by retail, restaurant, hotel, residential amenity, services, and live/work units, or other Metro Planning staff approved active uses. The image below provides more geographic context of the proposed plaza zone.



The project is still in the preliminary stages and renderings were not included in the plan. However, the plan does propose base architectural standards. Materials such as vinyl siding and untreated wood are not allowed under the proposed standards, though, the plan does allow for structural stucco. Similar to Park Commons, residential uses along western promenade of Geodis Park will include stoops or articulation that engages the pedestrian realm. It also notes that back of house uses such as trash and the loading dock, will be completely concealed from public view.

The parking structure will be concealed on the ground floor along Bransford & Benton Avenues with the exception of garage entries. The standards also designate that visible portions of the parking structure along the western pedestrian promenade should be screened with landscaping or architectural features. Other improvements noted include bike parking, road improvements, and planned upgrades to the Route 77 bus stop at the corner of Bransford and Benton Avenues.
The project is scheduled for the 4/27/2023 Metro Planning Agenda.
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