Joint Venture-developers Southwest Value Partners and AEG, announced an agreement with Iconix Fitness (Iconix). Iconix is a high-end wellness and recovery-focused fitness club operator and will open a nearly 40,000 square foot location at Nashville Yards. Slated to open in summer 2025, Iconix Nashville Yards will be a full-service fitness club offering an extensive schedule of innovative and inspirational classes, best-in-class equipment, expert trainers, and the latest in recovery technology. The project is located at the corner of PlatformWay & Church Street.
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“We share the same vision for healthy living with Kurt and his team at Iconix,” said Southwest Value Partners Managing Partner Cary Mack. “Their commitment to the highest-quality fitness experience comfortable to all levels of fitness interest, novice and expert alike, will be another extraordinary asset to our residents, tenants, and visitors.”
“As an organization that shares our passion for supporting key health and wellness initiatives in the communities where we live and do business, Iconix is the ideal company to partner with and is the perfect complement to our hospitality and entertainment offerings at Nashville Yards,” said Ted Tanner, Executive Vice President, Real Estate Development, AEG.
Iconix will occupy the entire second floor of Nashville Yards’ centrally located 420,000-square-foot Class A+ creative office building. The club will have a dedicated entry on the ground floor with a retail space offering high-end fitness apparel. A health-focused café with an adjacent patio space will be used to host Iconix’s unique member social events. The club also plans to activate the development’s more than seven acres of open green spaces for special events and classes.
Iconix was founded in 2017 by Kurt Schneiter with his family in mind. His children, all fitness enthusiasts, would frequent a variety of local gyms but struggled to find one that met their needs. Iconix is designed to be a welcoming space that places an equal emphasis on fitness and recovery, offering the right mix of classes and equipment in a respectful and supportive environment. Another key component of the Iconix brand is a focus on their member communities. They work to build relationships among members with unique social events and are dedicated to giving back to the communities they call home.
“I was immediately drawn to the quality of life in Nashville and the thoughtful design and development plans for Nashville Yards,” said Schneiter, who recently relocated to Middle Tennessee with his family. “As our name suggests, Iconix was founded to provide an iconic experience in iconic locations, and I can’t think of a more fitting location than Nashville Yards. Our family, and company, couldn’t be happier to be here.”
Physical recovery will be a central focus of Iconix Nashville Yards. Iconix will integrate its fitness concept, Onix Fitness, a blend of science-backed circuit training and cutting-edge recovery. The 2,500-square-foot recovery area will feature infrared sauna, cold plunge, red light therapy, and compression therapy. Michael Townsend of Townsend & Associates advised Iconix Fitness on the transaction.
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