Pinnacle Financial Partners recently announced its agreement to become the exclusive naming rights partner for “ The Pinnacle” an upcoming 4,500-capacity venue at Nashville Yards. The naming rights agreement was made between Nashville-based Pinnacle Financial Partners and Joint-Venture Co-developers Southwest Value Partners (SWVP) and AEG. The venue is located between 9th Ave North & Platform Way South in downtown Nashville.
This agreement is a continuation of Pinnacle’s long-term, strategic investment in Nashville and the rapidly growing downtown area, specifically. In addition to this latest naming rights agreement, the bank also has partnerships with the NFL’s Tennessee Titans and NBA’s Memphis Grizzlies – a testament to its ongoing support for sports and live entertainment in the state.
“We’ve been looking forward to the opening of this venue since the Nashville Yards project was first launched eight years ago,” commented Rick Mueller, President, North America, AEG Presents. “The naming rights partnership with Pinnacle – a brand with deep ties to the music community – brings us that much closer to the moment when we first swing the doors open and welcome fans and artists to Nashville’s newest music venue. It’s an exciting time for AEG Presents, and we’re honored to expand our presence in a city with one of the most thriving musical communities on the planet. Stay tuned for more from The Pinnacle.”
The long-term agreement, brokered by AEG Global Partnerships, makes Pinnacle the official bank of the music venue and marks its first naming rights partnership – a historic moment in the company’s history. Key signage elements include prominent fixed interior and exterior logo placements, as well as year-round digital signage on all screens within the Nashville Yards LED network. Pinnacle will also receive additional branding and exposure via the music venue’s digital and social channels.
“This partnership represents Pinnacle’s deep investment in elevating Nashville’s creative community and will further our reputation as one of the world’s best music banks,” said Andy Moats, Pinnacle’s director of music, entertainment and sports. “The Pinnacle will be an international symbol that shows the music community how the arts and business should work together. Our music banking team will be directly across the street from the venue—visiting artists will be able to see us from the green room balcony. And we’ll be sharing the Nashville Yards campus with AEG Presents and CAA, making this a new epicenter for the business side of Music City.”
Shown For Context Only.
The Joint-venture team announced late last year that Creative Artists Agency (CAA) and AEG Presents will lease space in the adjacent creative office building situated primarily along Church Street. Combined with The Pinnacle, those major music brands will signify Nashville Yards as a one-of-a-kind business hub for the music industry. The creative office space has nearly 120,000 SF of space leased thus far.
The Pinnacle will anchor the mixed-use district and is positioned to become a magnet for world-class live performances and dynamic community engagement, adding to the city’s already vibrant artistic vitality. The 19-acre mixed use development is expected to average 20,000 persons on site every day in its dynamic and thriving live, work and play community.
The milestone agreement expands Pinnacle’s presence at the Nashville Yards project, reinforcing the company’s commitment to Nashville’s broader community development as well as the growth of world-class music and live entertainment offerings across the city. Pinnacle, a Founding Partner of Nashville Yards, opened its initial retail presence at the development in 2022, an innovation-focused branch in the base of the first Amazon Tower. Later this year, the company will move into its new corporate headquarters and open a full-service branch in theproject’s first multi-tenant office building, known as the Pinnacle Tower.
“We are so very pleased to extend the excellence of all we are building at Nashville Yards into a deeper association with one of the most outstanding banking and financial services companies in the country,” said Cary Mack, Managing Partner of Southwest Value Partners. “Pinnacle’s extensive music and entertainment business offerings make them the perfect partner for our world class music venue, which we are very proud to name The Pinnacle.”
Operated by AEG Presents, The Pinnacle is being developed with a keen appreciation for the city’s musical legacy and represents an opportunity to fill a gap in the city’s entertainment venue offerings. Once complete, the venue will feature a concert hall, designed specifically to host a diverse array of live events. Designed meticulously with the fan experience in mind, the 88,000-square-foot, indoor venue will boast innovative features and amenities including a lifter floor for enhanced sightlines, a horseshoe balcony with rail-side standing, VIP seating, first-come-first-served bleachers on the balcony level, production capability for live streaming and televised events, and more. The Pinnacle is expected to deliver a truly immersive live entertainment experience for guests and artists alike.
With the comprehensive new agreement, Nashville Yards and Pinnacle will engage visitors via promotional opportunities throughout the year across the entertainment district and music venue, including a bespoke rewards program, custom fan activations, and a variety of curated community events sponsored by the bank. Together, the partners will plan and execute a robust calendar of programming, with potential events including things like summer concert series, sports watch parties, culinary events, and more.
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