Rochford Realty & Construction Co., Inc. and Land Innovations, LLC has signed a contract for a transformative mixed-use development situated between Huntsville and Decatur in North Alabama. Reflecting a valuation of nearly $2.2 Billion upon completion, the development will span 411 acres at the crossroads of Interstates 65 & 565, and just 20 minutes from Downtown Huntsville. The project address is 4865 Arrowhead Landing Road in Mooresville AL.

“We are thrilled to announce the signing of a contract for this landmark property, solidifying our commitment to shaping the future of northern Alabama,” stated Trey Rochford, Vice President of Administration at Rochford Realty & Construction Co., Inc. “Yesterday, we had the privilege of finalizing the agreement with Laurence McCrary whose insight and dedication to the community have been invaluable throughout this process.”

The strategic partnership signifies a monumental step forward as both entities unite to embark on an endeavor poised to establish a gateway to North Alabama; and the stewardship of wildlife preserve that surrounds the 2,000+ acres Limestone Bay. The site is strategically located with direct access major points of interests such as to Huntsville International Airport, University of Alabama Huntsville, Toyota Field, and Redstone Arsenal to name a few. Here’s the quick rundown:
4865 Arrowhead Landing Road
Mooresville AL

| What’s Now: | Land |
| What’s Next: | Mixed-Use |
| Developers: | Land Innovations |
| Rochford Realty | |
| Architect: | Smith Gee Studio |
| Landscape: | HDLA |
| Civil: | Schoel Engineering |
| Residential: | 3,500+ Units |
| Commercial: | 200,000 SF |
| Contractor: | Rochford Realty |
At its core, the project is a testament to scale and ambition as it proposes more than 3,500 meticulously designed residential units and 200,000 square feet of commercial space. The phrase ‘turning the cube’ was used by David Horwath, President of Land Innovations, LLC, in a recent panel event in Nashville and references rethinking how we approach development projects. What sets this development apart is its implementation of New Urbanist designs, placing emphasis on the human element in suburban projects. By prioritizing walkability, mixed-use spaces, and community interaction, the project promises to cultivate a vibrant, people-centered environment.


“Together with Rochford Realty & Construction Co., Inc., we are charting a new course for sustainable development that honors the past while embracing the future. This project represents a unique opportunity to establish a lasting legacy that resonates far beyond its physical footprint. Leveraging the lessons learned from our 8 years of development in Stephens Valley, Nashville, TN, we are committed to creating communities that not only thrive economically but also enrich the lives of their residents.”
David Horwath, President of Land Innovations, LLC
“For me and my sister, Margaret Anne Crumlish, being a 5th generation Mooresville family means that this area is not only where we live, it means we have a responsibility to maintain what makes it special,” said Laurence McCrary. “Finding like minded developer partners who bring an expertise in land planning, placemaking, architectural design, and incorporating surrounding nature has enabled us an opportunity to grow the surrounding area the right way: honoring the craftsmanship that came before us while building for future generations to come.”
As the project unfolds, Rochford Realty & Construction Co., Inc. and Land Innovations, LLC remain steadfast in their commitment to transparency, community engagement, and environmental stewardship. By fostering open dialogue and collaboration with local stakeholders, the partners aim to ensure that the project continues to reflect the aspirations and values of Mooresville and its residents.
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