Yellow Rose by Kendra Scott announced plans to open its 4th location later this year at Ashwood 12 South in Nashville. The lifestyle brand reimagines Western style with product categories including hats, footwear, found vintage jewelry, home goods, apparel, and much more. The new retail space will have a curated, bespoke aesthetic that invites customers to kick up their boots and stay a while. The upcoming boutique is located at 2212 12th Avenue South.

“The growth of Yellow Rose by Kendra Scott has been such an incredible journey, and it felt like the perfect time to expand our first store outside of Texas in Nashville. Similar to Austin, Nashville has a vibrant culture, an incredible live music scene, and a deep country soul. We’re thrilled to bring a little Texas flair to Nashville through our new Yellow Rose by Kendra Scott store,” said Kendra Scott, founder and chief creative officer.
According to the announcement, the retail experience will capture the spirit of the brand from personalization to chain stitching to local artisan residency and much more. Further details will be provided closer to the store’s Winter 2025 opening, promising an immersive experience that will bring the essence of Yellow Rose by Kendra Scott to life in Nashville, TN.
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