The Fallon Company announced the official naming and brand launch for its portion of Nashville’s East Bank development: Eastpoint. The name was conceived as a reconnection between city and river, Eastpoint marks a defining moment in Nashville’s evolution – a riverfront reconnected, where creativity, community, and history converge. The naming of the area currently covers the Initial Development Area (IDA), the land controlled by The Fallon Company. This phase of area was previously part of the Central Waterfront District of the East Bank. It encompases parcels A-G in the slider below.
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“Eastpoint captures Nashville returning to its river – a place of both history and momentum,” said Michael Fallon, CEO of The Fallon Company. “This brand reflects our commitment to creating spaces that feel connected, inclusive, and distinctly Nashville.”
Developed in partnership with award-winning Nashville branding agency Perky Bros, Eastpoint represents a bold yet authentic vision for the city’s waterfront. The. Rooted in the East Bank’s industrial heritage and shaped by the calm inside bend of the Cumberland River, the name evokes a sense of renewal – the point where the current slows and possibility takes hold.
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“When we were selecting a development partner for this portion of the East Bank, we wanted a company that was not only qualified, but able to reflect the community’s priorities in their plans. Everything the Fallon Company has done – including choosing this name for the East Bank’s initial development area – proves how much our values and vision for this remarkable place are aligned. Eastpoint will be a terrific addition to Nashville’s next great neighborhood and we look forward to working with them to bring it to life.” – Ben York, CEO of East Bank Development Authority
Spanning a central portion of the East Bank, Eastpoint will include a vibrant mix of affordable and market rate residential, retail, and public space that celebrates the city’s character while offering a new way to experience the Cumberland River. Anchored by its guiding idea, “The Riverfront Reconnected,” Eastpoint will look to reclaim Nashville’s riverfront as a place where the city’s heritage, creativity, and people meet again at the water’s edge.
