
Austin Peay State University (Austin Peay) has plans for a new Welcome Center on 311 College Street in Downtown Clarksville. The project involves the adaptive reuse of a former car showroom and dealership into the new University Welcome Center. The facility will become a starting point for future students and visitors to meet with admission officers, financial and academic advisors, and to conduct campus tours. Austin Peay enrolled 9,326 students in 2022 with an average 5-year enrollment of 10,242 students.


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Designed by WBA, the goal of the project was to create a sense of place that complimented the University’s storied welcome ambassador program. The design team enhanced brand awareness through the freestanding Austin Peay logo at the front entrance. The building’s program will include some admissions offices, waiting areas, and auditorium to name a few. The location of the center was also strategic for conducting tours. The project is currently in the 40% design development phase once complete, the next step will be to go out for bidding.





Situated in the heart of downtown Clarksville, this site is one of many properties along the campus edge on College Street which is controlled by the University. The campus bookstore and office of university advancement are located across the street from the future Welcome Center. The recently completed F&M Bank Arena is located west of the site at the intersection College Street and N 2nd Street.
The University has also conducted studies for potential public private partnerships for a development site west of the Welcome Center (shown in the gallery above) The site is located at the intersection of College Street & N 4th Street. The completion of the F&M Bank Arena (shown as MPEC) was noted as a major milestone for assessing market conditions on the development mix for the site according to the study. Stay tuned as City Now Next pieces together the future of Downtown Clarksville Development.
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