The Hilton brand continues to expand in the urban core as work on Nashville’s 1st Motto by Hilton progresses. Construction and Real Estate firm Mortenson, is on track to bring the 13-story hotel with approximately 260 guest rooms to Downtown Nashville. The project is situated between the Drury Plaza Hotel and Hyatt Place at 311 3rd Avenue S.
Motto by Hilton coins itself as a dynamic, stylish micro-hotel experience with its “incredible” efficient guest rooms, active lobby, and locally inspired food & beverage options, and modern design. There are currently 8 Motto by Hilton hotels spread across 4 countries and territories with 4 new locations in the works in Nashville, Atlanta, Hong Kong, Recife Antigo.
Downtown Nashville has seen an emergence of micro and select service hotel brands which emphasize eccentric interiors and situated in cultural urban centers. For context, developer CB Ragland proposed a Citizen M on 13th Avenue in the Gulch; they also recently completed the Caption by Hyatt across the street. A new Moxy was proposed last year at the convergence of Downtown and Germantown. The map below provides a sample of upcoming hotels for context.
The 0.23 acre property sold for $7,075,000 in March of 2024 according to public records. Here’s the quick rundown:
Motto By Hilton
311 3rd Avenue South
| What’s Now | Previous Restaurant |
| What’s Next | Hotel |
| Developer | Mortenson |
| Architect | ESa |
| Interiors | Wild Muse interiors |
| Landscape | KVD |
| Civil | Barge Civil Associates |
| Keys: | 260 |
| Contractor | Mortenson |
Designed by ESa, guests are greeted by a modern 2-story lobby/common area which features a bar and lounge space on both levels with the reception area on level 1. There is a small multipurpose room and outdoor patio facing 3rd Ave on level 2, and fitness center on level 3.
There are two primary entrances, one from 3rd Avenue, and another from the Port Cohere located near the center of the property. Guests can access the covered hotel drop-off from a one-way drive aisle off 3rd Avenue which exits on Almond Street.
Shown for context only.
Levels 3-13 primarily includes guest rooms. The Motto brand features locally inspired rooms with efficient design, flexible spacing and furniture, and premium bath amenities. Rooms are available in multiple unique configurations, including Standard King, Flex, and “Bunkie”. Development guidelines for the Motto brand allow up to 9 Connecting Rooms guests can reserve, to create a multi-use space ideal for larger groups. The plans for the Nashville location show up to 6 Connecting Rooms on certain floors, the final count will be revealed once it opens.
Mortenson broke ground on the project in early 2024; the hotel is slated to open later this year.
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